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Archive for April, 2000

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Bond St to Brick Lane via Borough

New Statesman, 10 April 2000

London should stop selling faded pomp and circumstance to tourists and get modern. Ekow Eshun offers his personal itinerary

How is it that London chooses to advertise itself on the basis of its historic monuments rather than its vibrant contemporary culture? Millions of tourists arrive each year only to be herded like dumb cattle in the direction of Madame Tussaud’s, Big Ben and Buckingham Palace. Little wonder that, despite vociferous attempts at rebranding, Britain is still seen from abroad as uptight, insular and tradition-bound. Capital-dwellers know that the London tourist’s visit, with its narratives of pageantry and past empire, bears little relationship to the complex, culturally diverse modern city in which they live and work. So what should be on the map for the discerning 21st-century tourist? more